Kuala Lumpur, 15 February 2012 – Being a loyal fan of Tiger beer, Nicole Wong did not even think twice when she decided to participate in the Tiger Crystal “Refreshingly Different” Facebook photo contest. Clearly the favourite among the rest, the photo she uploaded on the Tiger Beer Facebook page generated the most votes which eventually led her to winning the coveted grand prize to stay at the world-renowned ICEHOTEL in Sweden.
Recommended by author Patricia Schultz as one of the 1000 Places to See Before You Die, ICEHOTEL, situated in the small village of Jukkasjärvi in Sweden, is the world’s first ice hotel ever built. The largest ice hotel in the world, it is made entirely out of 10,000 tons of ice and 30,000 tons of pure snow harvested from the picturesque Torne River.
Standing firm from only December to April each year, it goes through a rebuilding process from scratch each year. Each room is uniquely designed and the hotel offers amazing art, nature, accommodation and gastronomy experiences for the guests, totally different from what they have experienced in ordinary hotels.
Similar to the exclusive ICEHOTEL, Tiger Crystal is a limited edition celebration brew which is only available during the festive season, it is packaged in an appealing crystal clear bottle which has a distinctively refreshing crisp yet full-bodied flavoured characteristics; a definite choice for consumers who are looking forward to try something different than the usual beers.
Sean Koh, Marketing Manager of Tiger said, “We take consumer experiential very seriously and understanding that consumers are looking for something more refreshing and lighter on the palate during the festive season, we’ve brought in Tiger Crystal for the celebration of good moments.”
“And just like the refreshingly different experience that only a Tiger Crystal can deliver, we are proud to offer our drinkers an out of the ordinary experience through this ICEHOTEL consumer contest which has never been done by other brands in Malaysia,” added Sean.
Nicole Wong, was unable to contain her excitement when informed by Tiger Malaysia of her winning. “I thought I’d participate in the contest for fun, but never expected to win. I’ve never met anyone who has been to the ICEHOTEL, so I’m really excited to be first one amongst my friends to visit this iconic place. I am really looking forward to staying in the ice room and seeing the Northern Lights!”
“I’m already a fan of Tiger before this contest, but now, I’m a fan for life – thank you Tiger for giving me this experience of a lifetime!” she enthused.
To find out more about Tiger Crystal, log on to www.facebook.com/tigerbeer.