Monday, November 11, 2013

Guinness New Packaging Launch Party - A New World Calls For A New Style

Last week, Guinness Malaysia officially launch a new packaging for their products with the themed "A New World Calls For A New Style" which is set to make waves in today's modern era. The exclusive launch held at The Intermark Kuala Lumpur. The new look is the latest step forward to bolster GUINNESS’ position as the most distinctive beer in the world, and amongst Malaysia’s best loved brews.

“It’s the first major package redesign for the brand in decades. We are definitely excited about the new look and we did so because we wanted the look of the bottle to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad. "And, while the Guinness packaging may have an updated look, what's inside the bottles and cans is still the same authentic taste that comes from St. James's Gate in Dublin."

From the beauty of the metallic gold finishes, the standout yellow racetracks of colour and the layering of contemporary typography, the new Guinness Foreign Extra Stout (GFES) invites the eye and draws the drinker in. The iconic “bull dog” remains on the neck label as the classic icon of Guinness in Malaysia complete with a sweep of Arthur Guinness’ signature which adds to its premium contemporary aesthetics.

Personally, I always love the combination of black and gold. Black represent mysterious while gold means luxury. Combine it together, it is truly elegance looking and also classy. If you can't wait get yourself the new look, it is already available at Klang Valley and nationwide since 7th November 2013 onwards include GFES pint and quart bottles, as well as the 500ml and 320ml cans!