Calrsberg's officially launch a media campaign in conjunction of Chinese New Year celebration at the prestigious Selangor Turf Club (STC) at the auspicious time and date of 11:11am on January 11. Given the cultural significance of the Chinese Zodiac sign of horse in the eyes of the Chinese Community, Calrsberg welcomed the lunar new year by presenting a special horse race named the "Calrsberg Golden Success Cup" to symbolically unleash success and good fortune in leap and bounds for consumers and customer of the brand.
The launch itself was filled with pomp and ceremony that started with the arrival of Calrsberg Malaysia managing director, Henrik Juel Andersen in a horse-drawn chariot to the beat of Chinese drums, followed by the appearance of Gods of Prosperity.
It is worth to mention too that Calrsberg is the official beer sponsor of the promotional roadshow for the CNY movie this year, "Ah Beng - Mission Impossible", a Malaysian production featuring local artistes Jack Lim (Ah Beng), Jeff Chin, Yumi Wong, Gan Mei Yan and Chen Keat Yoke. As a part of the roadshow, the cast will visit 20 Calrsberg affiliated food courts in Klang, Ipoh, Butterworth and other parts of Penang to meet and greet session. Consumers who purchase two buckets of Calrsberg during the activity stand a chance to get an autographed photo of "Ah Beng" and the other stars.
In conjunction of CNY, Calrsberg already begun to share good fortune and prosperity with consumers through ang pow giveaway. Over 80,000 cash prizes are up for grabs now! To participate in the promotion, Calrsberg consumers just need to check the bottle cap liner when they open either a large bottle of Calrsberg, Asahi Super Dry or Royal Danish Stout at participating outlets. With a total of 30 big ang pow of RM8,888 each and 3,000 ang pow worth RM388 each to be given away by February 14. To add excitement to the campaign, consumers who submit a contest form could also stand to win RM888 and bonus prizes. Four bonus round draws will take place during the campaign, where total of 40 units of 50" Sharp LED televisions as bonus prizes can be won! For more info, click https://www.facebook.com/CarlsbergMY/app_412559672180175
Good things we are given chance to bet for racing in the "Carlsberg Golden Success Cup". Being clueless on how why when what who where about betting, in d end I bet on horses with coolest name haha.. Of course I did not win LOL It was a fresh experience for me in horse betting. At least I learnt something new.
Thanks Calrsberg for hosting such awesome event. Happy Chinese New Year!