Sunday, February 02, 2014

International Stores Debut in Avenue K for the New Year

The newly-refurbished Avenue K is pulling in the crowds with more of its tenants opening their doors, welcoming renewal and rebirth with another year in the Chinese zodiac, celebrating the Horse. It is the new AK first Chinese New Year! Be ready to be thrilled to see international shopping varieties as well as local Chinese cultural traditions come to life and soak up the festive spirit while ushering in the New Year.

A regal figure of a golden horse erected on the Ground Floor Atrium, Avenue K to usher in the Year of the Horse

AK has continued to march forward in securing the most sought-after names in retail, offering trend-setting as well as a host of classic brands. It now claims choice tenants who boast largest outlets and several new arrivals in the Malaysian market, including Korea’s popular lingerie store, Yescode, and ELLE lingerie, the first outlet store in Malaysia. Swedish mega brand H&M opened its flagship store positioned over 3 levels, theSkintopic, The Mod House as well as Original Classic in AK, are the largest of their outlets in the country, while Japanese fashion and household brand, Muji (opening March 2014) and Australia’s Cotton On are largest in Southeast Asia and Asia respectively. With brands like Headline Seoul, Nichii, Dressing Paula, Kitschen and G2000 among others, AK promises to provide the fashion savvy, a myriad of new outfits and looks for the New Year. Those traveling during this festive period can also get equipped in style at luggage specialists, Leather Avenue and Cosas United.

The traditional Chinese instrumental band entertaining visitors at the ground floor atrium

Chinese instrumental band wowing the shoppers with their performance at Avenue K this Chinese New Year

A diversity of F&B outlets featuring cuisine from the East and West have also piqued the curiosity of foodies. Tsukemen & Izakaya Ieyasu, award winning Bankara Ramen, Marutamen Ramen, Grappa, Sushi Zanmai, Swensen’s, Witches and Brew with its gluten-free breads and Snow Factory, introducing all-natural desserts from Taiwan, are following in the success of recently launched Taste Enclave Food Atrium (a selection of 15 delectable stalls and 4 mini restaurants) having drawn crowds of repeat customers by their taste buds. Also opening soon is Library Coffee bar and Johnny Rockets with an all-American menu of specialty burgers, shakes and fries. Coffee lovers will be spoilt for choice as they can have a sip at Starbucks, Espressolab, Urbean, Delifrance and even The Loaf. Located on level 3, Ayer's Rock Butcher and Grill, Fat Boys and Black Bull with its trendy bowling alleys will be among mouth-watering options diners have to satisfy their appetites for top dishes and more.

Avenue K - Lion Dance performance (11)

Avenue K - Lion Dance performance (12)

Soon on Level 4, world-renowned EMS entertainment will bring larger-than-life themed amusements for the whole family, beginning with Dinosaurs Live, a 3D interactive experience especially designed to engage the young. In addition, for convenience and peace of mind while they get their shopping done, parents working in the area are delighted that they are now able to drop their children off at London-based Primrose Hill Nursery for their development and wellbeing.

Avenue K - Lion Dance performance (1)

Shoppers are being WOWed through the month of January and February with spectacular themed performances including traditional fan dances, Chinese instrumental bands, appearances by One FM radio DJs, interactive games, fun quizzes and singing performances by special guests. A regal figure of a golden horse, as well as eight pagodas have been erected on the Ground Floor Atrium represented by different vendors; the number chosen for its auspicious symbol of prosperity. That’s not all – the legendary “God of Fortune”, whose outfit is open to a tenant design contest and voted on by visitors, will also be featured to bring an abundance of prosperity and wealth to all present.

Avenue K - Lion Dance performance (3)

Over the Chinese New Year period, there will also be an orange counting contest, lucky draws and Avenue K cash vouchers, including a RM3,880 grand prize, RM2,880 and RM1,880 for 2nd and 3rd prize respectively, which will be given away to shoppers who participate in the festivities. While the main activities start from 6 January to 14 February 2014, one of the highlights of the celebrations features a must-see Lion Dance performance at the main entrance on 4 February, with costumes specially designed in fuchsia pink, reflecting AK’s logo. Just for your information, the AK logo is stylized in distinct fuchsia pink. Coincidently, Pantone, the global authority on colour, has just declared Radiant Orchid, which is a harmony of fuchsia, purple and pink derived from orchids, as the hue for 2014 and it is supposed to encourage expanded creativity and originality, the very fundamentals of AK.

Avenue K - Lion Dance performance (5)

What are you waiting for? Just head to Avenue K now and be ready to have wonderful experience in this Chinese New Year season! For more info, visit!/AvenueKMY.